Beyond the Lens! in Pigeon Forge is an interactive attraction that blends technology, pop culture, and immersive exhibits into a walk-through experience for all ages. Designed like a tech-driven museum-meets-playground, it features photo ops, virtual... read more reality stations, and augmented reality experiences centered around topics such as history, conspiracy theories, celebrities, and social media trends. Visitors can pose in optical illusions, walk through visual puzzles, and interact with touchscreen displays throughout the space.

One of its most popular components is FlyRide, a motion-based ride with a massive curved screen that simulates soaring over landmarks across the U.S. This 4D experience includes wind, mist, and motion effects to enhance the sensation of flight. The rest of the attraction is divided into themed areas with vibrant lighting and playful installations that encourage selfies and group photos. Topics range from alien encounters and Bigfoot to U.S. presidents and retro TV shows.

Beyond the Lens! is highly visual and designed for engagement at every turn, making it especially appealing to teens, families, and anyone interested in tech-forward attractions. With its central location in Pigeon Forge and a layout that supports both quick visits and longer explorations, it’s a versatile entertainment option that mixes education, humor, and spectacle into a memorable indoor experience.